Brand Guidelines and Logos

United Way of Southern Nevada adheres to strict brand guidelines in accordance with United Way Worldwide.

Please review the guidelines below before using the logo. United Way of Southern Nevada reserves the right to request revisions in printed and online materials when branding guidelines are not followed. Please submit all materials with the United Way of Southern Nevada logo to Marketing@uwsn.org for approval prior to posting.

 

United Way of Southern Nevada 65th Year Anniversary

Logo Guidelines

The United Way of Southern Nevada 65th Year Anniversary logo must only be shown in the color, black, or white version. Do not reduce the width of the United Way logo to less than .75 inches for print or 1 inch for screen applications. When resizing please use the shift key to maintain proper proportions.

Clear space frames the logo and separates it from other elements including text and the edge of printed materials. The logo must be surrounded with at least the required minimum of clear space which is determined by 1/2 the height of the symbol square. The minimum size for printed materials is .75" wide.

The logos of partners and co-sponsors should always be spaced equally and optically at the same size.

 

UWSN 65th Logo

PNG

UWSN 65th Black Logo

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Color palette

Black | Patone: 426; R: 20 G:18 B:18; HEX #141212

White | Patone: 656 R:236 G:242 B:255; HEX #ECF2FF

Dark Gold | Patone: 465 R:170 G:145 B:91; HEX #AA915B

Light Gold | Patone: 7500 R:237 G:226 B:200; HEX #EDE2C8

Fonts

Headlines: ROBOTO THIN & ROBOTO REGULAR 

(ALL CAPS, Tight Letter Spacing, 36pt, Roboto Regular used to accentuate important words)​

Sub Headlines: ROBOTO REGULAR ALL CAPS, 15pt)

Body Copy: Roboto Regular (1.5 Line Spacing, 15pt)

The Roboto Font Family can be found and downloaded here.​

United Way of Southern Nevada 65th Year Anniversary Boilerplate:

In 2022, United Way of Southern Nevada (UWSN) celebrates its 65th anniversary, and we are proud of the incredible impact we have made in our community over the past six and a half decades. United Way of Southern Nevada is dedicated to ensuring that every person in Southern Nevada has the opportunity to succeed. We've been doing this since 1957—before many of our beloved resorts and casinos lit up the world-famous Las Vegas Strip. This year, we will celebrate our successes, honor the legends who helped us get here, and inspire Southern Nevadans to support UWSN for years to come.

United Way of Southern Nevada 65th Year Anniversary Elevator Pitch:

United Way of Southern Nevada and our community partners are dedicated to ensuring that every person in Southern Nevada has the opportunity to succeed. We've been doing this since 1957—before <INSERT MEANINGFUL EVENT HERE>. 

Tagline 

We’ve been doing this since 1957…​

The campaign will highlight Iconic moments in Las Vegas and United Way of Southern Nevada History.

Tagline Samples 

We’ve been doing this since 1957 - Before we touched the stars at the Stardust. 

We’ve been doing this since 1957 - Before what happened in Vegas stays in Vegas.

We’ve been doing this since 1957 - Before Las Vegas was fabulous.

 

United Way of Southern Nevada General

 

To view the full United Way brand guidelines please view here.

 

Logo Guidelines

The United Way of Southern Nevada monotone logo must only be shown in black, blue (PMS 287) or white. Do not reduce the width of the United Way logo to less than .75 inches for print or 1 inch for screen applications. When resizing please use the shift key to maintain proper proportions.

Clear space frames the logo and separates it from other elements including text and the edge of printed materials. The logo must be surrounded with at least the required minimum of clear space which is determined by 1/2 the height of the symbol square. The minimum size for printed materials is .75" wide.

The logos of partners and co-sponsors should always be spaced equally and optically at the same size.

 


JPG 300 dpi

EPS

http://www.uwwp.org/graphics/united-way-logo-small-bw.jpg
JPG 300 dpi
EPS

http://www.uwwp.org/graphics/uw_b_one_text_small.jpg
JPG 300 dpi
EPS

Color palette

The United Way color palette is comprised of colors used in the United Way logo. Below are the specifications for reproducing the United Way colors in a variety of ways.

United Way Blue
Pantone: 287 C; C: 100 M: 74 Y:0 K:11;  R:0 G:81 B:145;  Hex: #005191

United Way Light Blue
Pantone: 659 C; C:55 M:40 Y:0 K:0;  R:83 G:158 B:208;  Hex: #539ED0

United Way Orange
Pantone: 179; C:0 M:85 Y:89 K:0;  R:255 G:68 B:59;  Hex: #FF443B

United Way Gold
Pantone: 143; C:0 M:34 Y:86 K:0;  R:255 G:179 B:81;  Hex: #FFB351

United Way of Southern Nevada Boilerplate:

United Way of Southern Nevada (UWSN) believes that everyone deserves a roof over their heads, a good job, and access to a quality education. For over 64 years, UWSN has united our community to improve people’s lives. Funds raised in Southern Nevada stay here and build pathways out of poverty so our entire community can thrive. Join us and help ensure that every person in our community has the opportunity to succeed. Give today at uwsn.org and connect with us on Facebook @UnitedWaySN, Instagram, Twitter, and YouTube @UWSN, LinkedIn at United Way of Southern Nevada, and TikTok @UWSN702.

United Way of Southern Nevada Elevator Speech:

United Way of Southern Nevada believes that everyone deserves a roof over their heads, a good job and access to a quality education. Join us and help ensure that every person in Southern Nevada has the opportunity to succeed. 

Organization name
Our preferred name in print is United Way of Southern Nevada. In all written documents, always use the name in its entirety when referring to the organization the first time. After that, all subsequent references in the same document can be just UWSN.

United Way Branding