Meet our newest member of the UWSN family, Keri Serrano! Keri joined the UWSN Fund Development team as our Manager for Individual Giving. She works alongside our team to engage donors and grow our philanthropy groups, including UWSN’s Women United, Young Philanthropists Society, and Tocqueville Society. Learn more about Keri and her passion for raising awareness, inspiring action, and growing our United Way community by reading our interview with her below.  

Why did you decide to join the United Way of Southern Nevada Team?  

I was initially drawn to the United Way back in the ’80s when I worked for State Farm Insurance. They held annual campaigns nationally where they rallied large groups of people to support United Way, including in Illinois and California, where I worked for 20 years before moving to Las Vegas.  

While overseeing Corporate Social Responsibility efforts for a global company out of Las Vegas, I had the opportunity to work with both United Way Worldwide and 30 United Ways across the US on disaster relief in Mexico. I cannot express how happy I am to be a part of this fantastic organization and team here in Las Vegas. 

What do you enjoy most about your role at UWSN? 

I am honored to work alongside our Senior Vice President of Fund Development, Kelly Shaw, and Special Assistant & Projects to UWSN President & CEO, Lawrel Larsen to support our Women United program. I am excited to work with existing donors as well as helping to grow our donor base! 

What is your favorite thing to do in Southern Nevada? 

Have fun with my grandkids, of course! My grandson Harry who is 4, loves anything that has to do with sports, especially hockey, so right now he is learning how to skate at the Vegas Golden Knights arena in Summerlin in preparation for his hockey career! 

Can you share a fun fact about yourself? 

I’ve recently picked up the violin again. I have not played since I was 13; however, I’ve always wanted to play, so I recently had my violin tuned up and started some lessons! I’ll probably never play the philharmonic professionally, but I would love to be able to play some tunes!  


UWSN Employee Spotlight: Keri Serrano

Join us and ignite the power of women at the Women United Signature Event on
April 23, 2021!

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